How is the physical doll industry developing?

The physical doll industry has seen some development in recent years. According to relevant data, the export volume of adult products in China increased by nearly 50% year-on-year last year, and the export of adult dolls surged by 100%. Among them, orders from Germany and Italy showed the most significant growth. A person in charge of an adult doll factory in Dongguan, Guangdong said that due to the improvement of the epidemic, physical doll orders have declined this year, but overall they have maintained growth, with almost every month's export volume being around 2000.

 

In addition, the sales of silicone dolls in China are also very popular. According to a research report from JD.com, the sales of silicone dolls in China in 2023 were approximately 600000, with an average monthly sales of 50000 dolls and approximately 2 million dolls worldwide.

 

However, the development of the physical doll industry also faces some challenges. For example, the profits of bionic doll manufacturers range from 20% to 30%, while establishing their own brand can reach 40%. Faced with strong market demand and the opening up of e-commerce platforms, physical doll manufacturers have transformed and entered the market. But for the previous model of "making products according to the requirements of the brand", the brand needs to continuously develop new products that conform to the trend. But it's not easy to talk about it. A single mold cost of a vibrating rod can reach 100000, not to mention the cost of research and development, testing, and later improvement. So the vast majority of manufacturers adopt a one capital, one profit method: "plagiarism", by slightly changing the color and shape of the finished product.

 

Overall, the physical doll industry has made some progress in recent years, but it also faces some challenges. The development prospects of the industry depend on the quality and level of innovation of the products, as well as the market demand.




--Reprinted from the public account: Entity doll combat experience